Weaver

Launched the rebrand for a home renovation app.

Background

Weaver works with Builders, Homeowners & Architects. They provide Builders with projects and Homeowners with Builders to create their dream home. Weaver only lets the best Builders on the platform.

The rebrand needed to resonate with all three users. There is a lack of trust between them and fear of low quality work from Builders. The brand needed to address this head on.

Solution

We created a brand that celebrates the work of great Builders. Using photography and bold typography and strong colours.

A home is what unites them. So the house shape was the best choice for the brand.

Screenshot of the Weaver UI from the app.
Weaver builder hat icon.

Matching
Quality Builders
With Vetted Homeowners

An example of the Weaver image treatment. Highlighting the care and pride builders have. This builder is applying glue to skirting board.
Weaver icons. A hammer to represent Builder. Architect drawings to represent an Architect. A house with to represent the Homeowner.
A Weaver website screenshot.
An example of the Weaver image treatment. A builder who is on his phone looking at the app about to reply to a homeowner.
The old Weaver logo.
Weaver logo.
Weaver branded jacket.
Weaver business cards.
Weaver icons. A chart, docs, phone and radar. all icons we used for the vetting process.
A Weaver website screenshot.
A Weaver website screenshot.
A Weaver website screenshot of a Lottie animation.
A Weaver website screenshot of a Lottie animation.

Designed & developed
by me. Built in Webflow.

A Weaver website screenshot.
Weaver Paid Ad mocked up on a phone.
Weaver paid ads.

We created
ads which told a story

Weaver social post carousel.

Bringing the brand to life

I used Lottie animations to create a website which kept your attention for better engagement. It gave a whole new level to the brand to be explored.

Photo of a Builder using a phone.
A Builder using the Weaver app.
A screenshot of the Weaver website.

Visit the Weaver website we built

Testimonial

“Callum is one of my best hires, with the rare ability to apply design strategically. His communication skills are top-notch, making complex ideas easily digestible for any audience.Callum’s collaboration skills are unmatched, effectively working with cross-functional teams to ensure brand consistency. A true brand visionary, Callum has been pivotal in shaping our brand identity.”

Greg Keane
CEO & Co-founder, Weaver

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